Èxit Jewelry corporate image renew. A brand strategy is created, where semantics play an important role: avoid confusion of the meaning of the word “Success” (confusion that previously existed): Success (with accent) means triumph; Exit (without accent) means exit. The Success (with an accent) that you can achieve by acquiring a jewel, wishing success to someone by giving them a jewel, giving success to someone you appreciate. What is a success? Human gestures that gain success: success as a mother, success as a father, success as a professional, success in receiving a kiss, success in becoming great with health, success in passing an exam, success in reading a book, success in making a gift … The brand slogan “a successful gift” is created, and the brand strategy with vinyl images that explain the discourse created is applied within the reform of the premises.